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T H E   S U N   A N D   T H E   S N A K E

ASICS wanted to promote a new apparel collection called the "Dojo Pack" to get more recognition in sneaker culture.

 

Anime has never been more popular in sneaker culture, so we created a five-part Instagram series that merged anime and sneaker culture, used the product to drive the narrative, and employed voice talent relevant to sneakerheads and fans of streetwear.

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Role: Creative Director

Client: Asics/Foot Locker

Agency: BBDO

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F U L L   A N I M E   S E R I E S

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C A S E   V I D E O

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New York Festival

Silver 

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Clio Sports Awards

Silver/Bronze 

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237.7   M I L L I O N

P R   I M P R E S S I O N S

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5.3   M I L L I O N

S O C I A L   I M P R E S S I O N S

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3  M I L L I O N

I N S T A   S T O R Y   I M P R E S S I O N S

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