T H E S U N A N D T H E S N A K E
ASICS wanted to promote a new apparel collection called the "Dojo Pack" to get more recognition in sneaker culture.
Anime has never been more popular in sneaker culture, so we created a five-part Instagram series that merged anime and sneaker culture, used the product to drive the narrative, and employed voice talent relevant to sneakerheads and fans of streetwear.
Role: Creative Director
Client: Asics/Foot Locker
F U L L A N I M E S E R I E S
C A S E V I D E O
New York Festival
Clio Sports Awards