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T H E S U N A N D T H E S N A K E
ASICS wanted to promote a new apparel collection called the "Dojo Pack" to get more recognition in sneaker culture.
Anime has never been more popular in sneaker culture, so we created a five-part Instagram series that merged anime and sneaker culture, used the product to drive the narrative, and employed voice talent relevant to sneakerheads and fans of streetwear.
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Role: Creative Director
Client: Asics/Foot Locker
Agency: BBDO

F U L L A N I M E S E R I E S


C A S E V I D E O

New York Festival
Silver
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Clio Sports Awards
Silver/Bronze






237.7 M I L L I O N
P R I M P R E S S I O N S
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5.3 M I L L I O N
S O C I A L I M P R E S S I O N S
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3 M I L L I O N
I N S T A S T O R Y I M P R E S S I O N S


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