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Sandy Hook Promise was started by parents of the Sandy Hook Tragedy in Newtown. They believe that every act of gun violence is preventable when you know the signs of someone who might become a violent offender. They asked us to make PSA for them to raise awareness for the organization, encourage people to learn the signs and become advocates in their communities.
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Role: Art Director
Client: Sandy Hook Promise
Agency: BBDO
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10 Cannes Lions
4 One Show Awards
5 ADC Awards
6 Clio Awards​
3 WEBBY Awards
4 DA&D Awards
4 AICP Awards
6 Andy Awards
4 ADDY Awards
Ad Age Creativity Award
New York Festival Award
One Screen Film Festival
C A S E V I D E O
W H A T Y O U S A W
W H A T Y O U D I D N ' T S E E
Voted the best ad of 2016 by Forbes and
Top 10 best ads of 2016 by Adweek.
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Evan's viral success sparked a trend amongst YouTubers to make reaction videos to the ad.
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The commercial was reached media channels in 133 countries.
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