E V A N

Sandy Hook Promise was started by parents of the Sandy Hook Tragedy in Newtown. They believe that every act of gun violence is preventable when you know the signs of someone who might become a violent offender. They asked us to make PSA for them to raise awareness for the organization, encourage people to learn the signs and become advocates in their communities.

Role: Art Director

Client: Sandy Hook Promise

Agency: BBDO

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The commercial reached media channels in 133 countries.

10 Cannes Lions

4 One Show Awards

5 ADC Awards

6 Clio Awards

3 WEBBY Awards

4 DA&D Awards

4 AICP Awards

6 Andy Awards

4 ADDY Awards

Ad Age Creativity Award

New York Festival Award

One Screen Film Festival

C A S E   V I D E O

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W H A T   Y O U   S A W

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W H A T   Y O U   D I D N ' T   S E E

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Voted the best ad of 2016 by Forbes and 

Top 10 best ads of 2016 by Adweek.

Evan's viral success sparked a trend amongst YouTubers to make reaction videos to the ad.

The commercial was reached media channels in 133 countries. 

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1 0 0   M I L L I O N

V I E W S   I N   F I R S T 

W E E K   A L O N E

2   B I L L I O N

I M P R E S S I O N S   I N

1 3 3   C O U N T R I E S

$ 2 6   M I L L I O N

E A R N E D   M E D I A 

G E N E R A T E D

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