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P L A Y   M Y   T W E E T

Foot Locker wanted to give fans a one-of-a-kind interaction with NBA star James Harden. The idea was to tweet a request for James, we print your request on a ball, James shoots the ball, and if he misses, then he has to do what's on the ball. In the end, thousands of fans submitted tweets, and millions saw Harden shoot them, giving fans a chance to engage with Harden and bolstering Foot Locker’s online presence.

Role: Art Director

Client: Foot Locker

Agency: BBDO

Play_My_Tweet copy.jpg

F A N S   T W E E T (3).gif

J A M E S   S H O O T S (1).gif (2).gif

A N D   M I S S E S


1 2 0   M I L L I O N

I M P R E S S I O N S   O N   T W I T T E R


The campaign received the Silver Clio Bronze Award, an ADDY Award, and a New York Festivals Award.

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