W A T C H   F O R   O U R   T I M E S

Motorola's concept for Moto 360 was to create a smartwatch that doesn't look like wearable tech but has an elegant classical design. The campaign's idea was to lampoon luxury advertising cliches to showcase a Moto 360 as a classical watch for modern times. 

Role: Art Director

Client: Motorola

Agency: Droga5

silver_metal_600_0000.gif
moto360post1tw.jpg
moto360_post2_TW_960.jpg
moto360post3tw.jpg
moto360post4tw.jpg
moto-360-logo_Horizontal-2048x488.png