F O R   T H E   L O V E

An interactive basketball event livestreamed on Twitch. 2020 was a terrible year for everyone, but especially basketball fans. FOR THE LOVE brought basketball fans together on Twitch to celebrate basketball and prove that even 2020 can't stop the love for the game.

Role: Creative Director

Client: Foot Locker

Agency: BBDO

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Clio Award 2021

Bronze

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The Webby Award 2021

Social

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We teamed up with artist Temi Coker to create unique artwork for the campaign and visuals for projection streaming on the court.  

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1 . 2   M I L L I O N

V I S I T O R S    O N    T W I T C H

2 . 9   M I L L I O N

M I N U T E S    O F    C O N T E N T    W A T C H E D

 

$ 2 1   M I L L I O N

E A R N E D    M E D I A    G E N E R A T E D

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