THE WORST KEPT SECRET

Foot Locker teamed up with street fashion legends like Rhude, Just Don, Melody Eshani, and others for exclusive product drops. To keep these limited drops from selling out too fast we unsuccessfully tried to keep it a secret.

Role: Creative Director

Client: Foot Locker

Agency: BBDO

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We teased each drop with distorted posts, covering the main details of the product, but giving the audience a taste of what's coming. 

On the day the product dropped we followed up with a photo fully revealing the drop.

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To help us execute the project we teamed up with the legend of music videos - DIRECTOR X.

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