top of page
B A N D O F B R A N D S
We asked other brands to chip in for Super Bowl airtime with us and then crammed 38 brands in one 60-second ad. Weeks before the game, we released a call for brands to join us, featuring uber-sarcastic starlet Aubrey Plaza.
Role: Art Director
Client: Newcastle
Agency: Droga5
C A S E V I D E O
T E A S E R
S U P E R B O W L C O M M E R C I A L
C A L L F O R A C T I O N
N E X T Y E A R' S T E A S E R
2 B I L L I O N
M E D I A I M P R E S S I O N S
33 M I L L I O N
T O T A L V I E W S
$ 2 0 M I L L I O N
E A R N E D M E D I A G E N E R A T E D
The Campaign received 8 Cannes Lions, including Gold Titanium & Integrated, 2 D&AD Awards,
and a Clio Award.
bottom of page