B A N D   O F   B R A N D S

We asked other brands to chip in for Super Bowl airtime with us and then crammed 38 brands in one 60-second ad. Weeks before the game, we released a call for brands to join us, featuring uber-sarcastic starlet Aubrey Plaza.

Role: Art Director

Client: Newcastle

Agency: Droga5

Newcastle “Band of Brands Teaser”-high.g

C A S E   V I D E O

T E A S E R

S U P E R   B O W L   C O M M E R C I A L

C A L L   F O R   A C T I O N

N E X T   Y E A R' S   T E A S E R

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 2   B I L L I O N

M E D I A   I M P R E S S I O N S

 

33   M I L L I O N

T O T A L   V I E W S

 

$ 2 0   M I L L I O N

E A R N E D    M E D I A    G E N E R A T E D

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The Campaign received 8 Cannes Lions, including Gold Titanium & Integrated, 2 D&AD Awards,

and a Clio Award.

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